48 hours of innovation: What we learned at dmexco

September 29, 2017

Image: dmexco As dmexco comes to an end, attendees are leaving with new insights and ideas around the digiconomy and how to stay innovative in the ever changing tech landscape.  After two days of discussions around the latest trends and innovations, these are our key takeaways. Brands need to be content creators  Living in the digital world takes a toll on our ability to take in the world around us,…

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Apple just bought an eye-tracking company now what?

June 27, 2017

Image: SensoMotoric Instruments  Apple’s attempts to hide the development of secret new products by using shell companies usually works, but some clever sleuthing by one site has revealed what may be a key component of Apple’s future with augmented reality. SEE ALSO: Cardboard augmented reality goggles? Please, no. We’ve done this dance before. Documents have been uncovered by MacRumors that indicate Apple has quietly acquired eye-tracking company SensoMotoric Instruments. In…

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