The Apple Watch’s secret weapon is its new price

September 13, 2019

Cupertino, California (CNN Business)Almost exactly five years ago, Apple unveiled its smartwatch. It was the company’s first new hardware product after Steve Jobs’ death. People were quick to call it a flop. Smartwatches typically start in the $300 or higher range, with the exception of Fitbit ($169), the second most popular wearable brand behind Apple. “Apple does loosely base its pricing on the cost of producing a device, but it…