Fitbit will bring wearables to the NBA with brand new sponsorship deal

June 21, 2017

Fitbit enters pro basketball via a new sponsorship deal with the Minnesota Timberwolves.Image: fitbit UPDATE: June 20, 2017, 5:27 p.m. EDT This story was updated to better reflect how the Timberwolves players will use Fitbit’s technology. Fitbit is finally making the leap to the major leagues. Fitbit and the NBA’s Minnesota Timberwolves have signed a deal to make the wearable maker just the seventh jersey patch sponsor in the NBA,…

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