Fitbit’s new smartwatch looks to win over women and Android users

March 14, 2018

The Fitbit Versa is Fitbit's mass-market smartwatch.Image: Pete Pachal/Mashable When Fitbit launched its first “real” smartwatch, the Ionic, last fall, its target customer was clear. Between the many sensors, Fitbit Coach software, and (literally) edgy design, you could tell the Ionic was made for athletes — or at least those who consider themselves to be one. Nothing wrong with that, of course, but what about the casual user? There are…