We love augmented reality, but lets fix things that could become big problems

May 10, 2018

Cyan Banister Contributor Share on Twitter Alex Hertel is the co-founder of Xperiel. Over the past couple of decades, the Internet and smartphone revolutions have transformed our lives, and AR has the potential to be that big. We’re already seeing AR act as a catalyst for major change, driving advances in everything from industrial machines to consumer electronics. It’s also pushing new frontiers in education, entertainment, and health care. As wonderful…

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Bose is carving out $50 million for startups using its new audio-focused AR tech

March 10, 2018

The high-end audio technology company Bose is getting into the augmented reality game with a new product and a $50 million fund devoted to startups that will develop services for its new platform. While most of the industry is focused on a visually augmented experience, Bose is most concerned with the intersection of sound and vision. The Bose AR prototype, which was unveiled at South by Southwest in Austin this year,…

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48 hours of innovation: What we learned at dmexco

September 29, 2017

Image: dmexco As dmexco comes to an end, attendees are leaving with new insights and ideas around the digiconomy and how to stay innovative in the ever changing tech landscape.  After two days of discussions around the latest trends and innovations, these are our key takeaways. Brands need to be content creators  Living in the digital world takes a toll on our ability to take in the world around us,…

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