Fitbits newest fitness tracker is just for employees and health insurance members

February 11, 2019

Fitbit has a new fitness tracker, but it’s one that you can’t buy in stores. The company quietly uncorked the Inspire on Friday, releasing its first product that is available only to corporate employees and health insurance members. The idea is to offer a fully subsidized wearable that helps the company dig deeper into the corporate and business worlds. The new devices are available as a wristband with the option of…

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Fitbit earnings beat expectations on strength of smartwatch sales

November 1, 2018

Fitbit is slowly righting its financial ship, courtesy of a successful push into the smartwatch category. The wearable company reported a profit (when adjusted for items such as stock-based compensation) thanks to growing sales in the new category.    Total revenues rose slightly to $393.6 million in the third quarter compared with the same period last year. The company did report a loss this quarter under generally accepted accounting principles (GAAP)….

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