Fitbit’s smart watch collaboration with Adidas just went on pre-sale

February 28, 2018

The fashion collab: wearables edition.Image: fitbit Smartwatch lovers and hypebeasts alike just got a new reason to get excited. Initially announced in August 2017, the Fitbit Ionic Adidas Sport Edition went on pre-sale on Tuesday, and it looks pretty nifty. It’s the company’s latest release in the war of the wearables, which Fitbit so far appears to be losing to Apple. SEE ALSO: How Fitbit plans to become the biggest…


Fitbit has a new partnership to help wearers manage diabetes with the Ionic smartwatch

October 1, 2017

Fitbit's latest partnership will help people with diabetes use the new Ionic smartwatch to monitor glucose levels.Image: lili sams/mashable Fitbit is looking to expand its health monitoring capabilities beyond just fitness tracking, so the company is teaming up with a major medical device maker to help people manage diabetes directly on their wrists.  Fitbit just announced a new partnership with glucose monitoring device company Dexcom. The first initiative to come…


How Fitbit created its first ‘dumb’ wearable

September 15, 2017

The Fitbit Flyer is ready to be thrashed.Image: lili sams/mashable Fitbit has a surprising new release coming out later this fall: a set of workout-ready wireless headphones called the Fitbit Flyer. The Flyer is Fitbit’s first product without any sensors or fitness-tracking features, a significant departure from the company’s signature line of largely wrist-based activity trackers. The Flyer is closely tied to the company’s other big fall release, the Ionic…


Fitbit Ionic smartwatch and Flyer headphones: Hands on

August 29, 2017

Fitbit's smartwatch, Ionic, is finally here.Image: lili sams/mashable Over the past couple of years, Fitbit has witnesses its signature fitness wearables slowly being eclipsed by the Apple Watch and other smartwatches like Samsung’s Gear line and Google’s Android Wear. It released the Blaze watch last year, which was a step up for Fitbit in terms of sophistication, but still left customers wondering when it would release a true smartwatch, complete…