A new sports startup buys VOD platform Colony

March 3, 2018

London-based We Are Colony has been acquired by sports media startup Fantastec. Fantastec was founded just last year by Steve Madincea, a sports marketing veteran who created sponsorship agency Prism and continued to run it after selling to ad giant WPP. Fantastec’s goal is to engage sports fans through technology like video on demand, virtual reality, augmented reality and wearables. That covers a lot of possibilities, but the acquisition suggests one…