48 hours of innovation: What we learned at dmexco

September 29, 2017

Image: dmexco As dmexco comes to an end, attendees are leaving with new insights and ideas around the digiconomy and how to stay innovative in the ever changing tech landscape.  After two days of discussions around the latest trends and innovations, these are our key takeaways. Brands need to be content creators  Living in the digital world takes a toll on our ability to take in the world around us,…

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5 UK-based companies taking the AdTech world by storm

September 21, 2017

Image: pixabay Advertisers today know that while content may be king, data is the real belle of the ball. This is where advertising technology — or AdTech — comes into the equation: A rapidly growing industry in the UK and around the globe, AdTech connects the dots between marketing tactics and data on consumer behaviour and the journey through the sales funnel. Salesforce’s fourth annual State of Marketing report cites…

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