Ten predictions for digital media in 2018

December 5, 2017

Peter Csathy Contributor 2. Most other new premium OTT video market entrants in this beyond-crowded premium OTT video space — including so-called niche-focused OTT video services — will be swallowed up or simply languish, squeezed out by market leaders and the sheer scale of Google and Facebook, with which they simply can’t compete for ad dollars. Google and Facebook already own about two-thirds of that global digital advertising market. That…

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