Google brings its Jacquard wearables tech to Levis Trucker Jacket

October 2, 2019

Back in 2015, Google’s ATAP team demoed a new kind of wearable tech at Google I/O that used functional fabrics and conductive yarns to allow you to interact with your clothing and, by extension, the phone in your pocket. The company then released a jacket with Levi’s in 2017, but that was expensive, at $350, and never really quite caught on. Now, however, Jacquard is back. A few weeks ago,…

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Fitbits newest fitness tracker is just for employees and health insurance members

February 11, 2019

Fitbit has a new fitness tracker, but it’s one that you can’t buy in stores. The company quietly uncorked the Inspire on Friday, releasing its first product that is available only to corporate employees and health insurance members. The idea is to offer a fully subsidized wearable that helps the company dig deeper into the corporate and business worlds. The new devices are available as a wristband with the option of…

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Google and Levis connected jacket that lets you answer calls, use maps and more is going on sale

September 26, 2017

Over a year after Google showed off its “connected” jean jacket designed for bike commuters at last year’s Google I/O developer conference, the company today is unveiling the final product, which goes on sale on Wednesday for $350. Designed in partnership with Levi’s, the new smart jacket takes advantage of technology from Google’s Advanced Technology and Projects group (ATAP), which involves weaving multi-touch sensors into clothing. At Google I/O, the companies…

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