The Cambridge Analytica Data Apocalypse Was Predicted in 2007

March 26, 2018

In the early 2000s, Alex Pentland was running the wearable computing group at the MIT Media Lab—the place where the ideas behind augmented reality and Fitbit-style fitness trackers got their start. Back then, it was still mostly folks wearing computers in satchels and cameras on their heads. “They were basically cell phones, except we had to solder it together ourselves,” Pentland says. But the hardware wasn't the important part. The…