Fitbit’s smart watch collaboration with Adidas just went on pre-sale

February 28, 2018

The fashion collab: wearables edition.Image: fitbit Smartwatch lovers and hypebeasts alike just got a new reason to get excited. Initially announced in August 2017, the Fitbit Ionic Adidas Sport Edition went on pre-sale on Tuesday, and it looks pretty nifty. It’s the company’s latest release in the war of the wearables, which Fitbit so far appears to be losing to Apple. SEE ALSO: How Fitbit plans to become the biggest…