Fitbit’s Charge 3 Offers a New Take on an Old Tracker

August 22, 2018

This year, Fitbit finally figured out how to make a smartwatch people really like, while sales of its lightweight activity trackers have been on the decline. But that’s not stopping the company from putting out new activity tracking wristbands. It just announced its newest device: the Fitbit Charge 3. At first glance, the Charge 3 looks simply like a new take on an old tracker. It has the same wristband…


Super wearable WHOOP launches $30 subscription service wearable totally included

May 18, 2018

WHOOP, the world’s most informative wearable, is launching a new $30 subscription service for the everyday consumer, so everyone can get the benefits of its activity monitoring and analytics tools. It’s the wearable that professional athletes and other performance-minded alpha-people use to find out how to optimize their workouts, sleep and rest periods to be the best selves they can be. For $30 per month with a six-month mandatory commitment, anyone…


When Your Activity Tracker Becomes a Personal Medical Device

December 14, 2017

Fitbit spent its first decade selling activity trackers. With its latest moves, the company is starting to look less like a gear maker selling pricey accessories to fitness buffs and more like a medical-device company, catering to hospitals, patients, and health insurers. The company’s business-to-business arm, called Health Solutions, is now addressing four health conditions—sleep disorders including sleep apnea, diabetes, cardiovascular health and mental health—for employers, health insurers, healthcare providers,…