Fitbits newest fitness tracker is just for employees and health insurance members

February 11, 2019

Fitbit has a new fitness tracker, but it’s one that you can’t buy in stores. The company quietly uncorked the Inspire on Friday, releasing its first product that is available only to corporate employees and health insurance members. The idea is to offer a fully subsidized wearable that helps the company dig deeper into the corporate and business worlds. The new devices are available as a wristband with the option of…

Read More >>

Fitbit turns teens off exercising, study finds

August 3, 2017

Fitness tracker makers would have you believe that all that stands between you and the motivation to get up off your couch and get healthy is their shiny wearable device. But a new study conducted by researchers in the UK suggests that, in some circumstances, fitness wearables can end up doing the opposite: becoming a de-motivating factor, after the initial novelty of wearing a tracker wears off. Researchers at Brunel…

Read More >>