Bragi was a promising early contender in the Bluetooth earbud space. The company came to prominence in 2014 with a massively successful $3.3 million Kickstarter. And to its credit, it actually brought to market products like the Dash and Dash Pro, offering a compelling “smart” alternative to other devices.
Last month, however, the German company gave up the ghost, selling off its hardware business to an unnamed party. Wareable notes that early this year Bragi’s online store went out of stock, and while it told the press it had plans to refresh, that day never came. Instead, an outside party has purchased its product business.
Bragi confirmed the move in a statement from CEO Nikolaj Hviid. The executive was quick to add, however, that its conscious uncoupling from products like the Dash should not be viewed as the end for the company.
“Bragi’s technology suite is applied beyond our own products to partners and headphone brands,” Hviid said. “The Dash Pro featured groundbreaking ultra efficient AI and software that could be updated with new features such as Amazon Alexa, language translation and personalized hearing. With the sale of our product business, Bragi has completed its transformation into a software, AI and IP licensing company.”