In its clearest move yet to woo the healthcare industry, Apple has collaborated with the health insurance provider Aetna to launch a new app, called Attain, that uses Apple Watch data to provide a window into users’ health.
The launch stems from a 2016 collaboration between the insurer and Apple that saw 90 percent of participants in a study reported a health benefit from using their Apple Watch.
Both Apple and Google (through its parent company, Alphabet) have been making headway into personalized health using wearables. Earlier this month, Alphabet’s Verily business unit had its wearable device approved by the FDA for tracking heart health. Apple had received its approval from the FDA in September 2018 when it launched a new version of the Apple Watch.